1. Introduction
This Privacy & Cookie Policy explains how GEO (“we”, “us”, “our”) collects, uses and protects your personal information when you visit our website https://www.goodearthoils.com.au/ (the “Site”).
We are committed to protecting your privacy and being transparent about how we use your data, including through cookies and similar technologies such as Google Analytics and Meta Pixel.
By using our Site, and where applicable by consenting to cookies via our cookie banner, you agree to the practices described in this Policy.
2. Who we are & how to contact us
Company name: Good Earth Oils (GEO)
Address: Unit 2, 100 Park Road, Slacks Creek, QLD 4127, Australia.
Email: sales@goodearthoils.com.au
Phone: +61 7 3806 2268
If you have any questions about this policy or how we handle your data, you can contact us using the details above.
3. What information we collect
We may collect and process the following types of information:
Information you provide directly
- Contact details such as your name, email address, phone number, and company name when you fill out a form, request a quote, or contact us.
- Any additional information you include in messages or enquiries.
Information collected automatically
When you visit the Site, certain information is collected automatically, for example:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed, links clicked, time spent on pages
- Referring website or source (e.g. Google, social media, another website)
This information is collected primarily through cookies and similar technologies such as:
- Google Analytics (GA4)
- Meta Pixel (Facebook/Meta)
- Our cookie consent tool, which stores your cookie preferences.
4. How we use your information
We may use your information for the following purposes:
- To operate, maintain and improve our website
- To respond to your enquiries and provide customer support
- To understand how visitors use our Site (for example, which pages are most popular)
- To measure and improve the effectiveness of our marketing and advertising
- To show relevant ads to you on third-party platforms such as Facebook/Meta
- To comply with legal obligations or protect our legal rights
We only process personal data where we have a valid legal basis to do so, such as:
- Your consent (for non-essential cookies and marketing)
- Our legitimate interests in improving our Site and services
- Compliance with legal obligations
5. Cookies & similar technologies
Cookies are small text files stored on your device when you visit a website. They help the site function properly and allow us to understand how people use it.
We use the following categories of cookies:
5.1 Strictly necessary cookies
These cookies are essential for the operation of our Site and cannot be switched off in our systems. They are usually set in response to actions you take, such as:
- Setting your cookie preferences
- Securing forms
- Allowing core site functionality
You can set your browser to block these cookies, but some parts of the Site may not work properly.
5.2 Analytics cookies (Google Analytics)
We use Google Analytics (GA4) to collect information about how visitors use our Site. This helps us understand things like:
- Which pages are visited most often
- How visitors move around the Site
- Which devices and browsers our visitors use
Google Analytics cookies may collect your IP address, but we do not use this information to identify you personally. Data is aggregated and used for statistical purposes.
You can learn more about how Google uses data at:
https://policies.google.com/technologies/partner-sites
You can opt out of Google Analytics by:
- Using our cookie banner to reject Analytics cookies, or
- Installing the Google Analytics Opt-Out Browser Add-On.
5.3 Marketing cookies (Meta Pixel)
We use the Meta Pixel (Facebook/Meta) to:
- Measure the effectiveness of our advertising on Meta platforms
- Build audiences for future advertising
- Deliver more relevant ads to users who visit our Site
The Meta Pixel may track actions such as page views and form submissions and link them to your profile on Meta services (e.g. Facebook, Instagram), in accordance with Meta’s own privacy policies.
You can control your ad preferences directly in your Facebook/Meta account settings, and you can reject Marketing cookies via our cookie banner.
6. Cookie consent & how you can manage cookies
When you first visit our Site, you will see a cookie banner provided by our consent tool. This banner:
- Explains that we use cookies
- Allows you to accept all cookies
- Allows you to reject non-essential cookies
- Lets you open Preferences to fine-tune which categories you allow
Your choices are stored and respected on future visits. You can change your cookie preferences at any time by:
- Clicking the cookie icon displayed on the Site (usually at the bottom of the screen), or
- Clearing cookies in your browser and revisiting the Site.
You can also manage cookies at browser level by adjusting your settings to block or delete cookies. Please note that blocking all cookies may affect the functionality of our Site.
7. Third-party services
We may share limited information with trusted third-party services that help us operate our business, such as:
- Analytics providers (e.g. Google Analytics)
- Advertising platforms (e.g. Meta/Facebook)
- Hosting and infrastructure providers
- Email and communication tools
These providers may process data on our behalf in accordance with their own privacy policies and applicable data protection laws. We do not sell your personal data.
8. Data retention
We keep personal data only for as long as necessary to fulfil the purposes described in this Policy, including:
- Responding to your enquiries
- Maintaining records for our business operations
- Complying with legal, tax or audit requirements
Analytics and advertising data may be retained for a limited period as defined by the relevant provider (for example, Google Analytics data retention settings).
9. Your rights
Depending on your location and applicable law, you may have rights over your personal data, such as:
- The right to access the personal data we hold about you
- The right to request correction of inaccurate or incomplete data
- The right to request deletion of your data in certain circumstances
- The right to object to or restrict certain types of data processing
- The right to withdraw consent (for example, for Analytics or Marketing cookies)
To exercise any of these rights, please contact us at [insert contact email]. We may need to verify your identity before responding.
10. International transfers
Our website and some of the third-party services we use may be based in other countries. This means your personal data may be processed outside of your home country. Where required, we take appropriate steps to ensure that such transfers comply with applicable data protection laws.
11. Security
We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration or destruction. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.
12. Changes to this Policy
We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the bottom of this page will be changed accordingly.
We encourage you to review this Policy periodically to stay informed about how we use your data.
Last updated: 22/11/2025
13. Contact
If you have any questions or concerns about this Policy or our handling of your personal data, you can contact us at:
Email: sales@goodearthoils.com.au
Address: Unit 2, 100 Park Road, Slacks Creek, QLD 4127, Australia.